Advertising – North Face Campaign Sends Texts When Shoppers Near Stores – NYTimes.com

February 23, 2010 at 3:35 pm Leave a comment

As we watch how mobile is tapping into geolocation – in other words, taking advantage of people being in or near a certain place – here comes another plank in the platform – geofencing. Fascinating!

Advertising – North Face Campaign Sends Texts When Shoppers Near Stores – NYTimes.com.

Entry filed under: Future of Social Media, Mobile Media, Social Media for Small/New Business, Tech, Trends. Tags: , , , , , , , .

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