BigBuzzBlog

As I’ve posted before, Mobile will be in 2010 what Twitter was in 2009. This is another big trend – magazines creating content accessible via cell phones. Sports Illustrated has gone a step further in imprinting ads – some on buses and subways or even on hotel keys – with a bar code that, when you photograph it using your phone, will lead you to content. They used this method to promote their perennially favorite Swimsuit Issue.

Maxim Adds Its Regular Issues to the App Store – Advertising Age – MediaWorks.