MediaPost Publications TV Still Relevant, But Social Media Takes Center Stage: Marketers 09/22/2009
September 22, 2009 at 4:10 pm Leave a comment
“Television is still important,” said Dan Rosensweig, president and CEO of Guitar Hero. “People have to re-think how they advertise. At Guitar Hero we took 40% of our budget that used to be on TV and it moved to the Internet. Television is wonderful, but when you have incredible sites like Facebook, you have to be smart with what you do, where your consumer is and how to reach them all the time.”
MediaPost Publications TV Still Relevant, But Social Media Takes Center Stage: Marketers 09/22/2009.
Entry filed under: Future of Social Media, Social Media for Small/New Business. Tags: Facebook, marketing, social media.
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