Value Propositions That Work – Anthony Tjan – HarvardBusiness.org

September 15, 2009 at 3:26 pm Leave a comment

Value Propositions That Work – Anthony Tjan – HarvardBusiness.org.

The best way to start getting employees and management aligned is to understand the benefit the company is trying to deliver to its customers. This is also the basis of your marketing strategies. Consider that there are only four types of consumer benefits that matter and by extension only four categories of value propositions that work.

Entry filed under: small business. Tags: marketing, new business.

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