BigBuzzBlog

Why your website needs a blog

July 24, 2009 at 3:58 pm Leave a comment

Gone are the days of the one-way, set-it and forget-it website. You know, you write some text, post some images, figure out that whole keyword thing and throw it all up there praying that someone will come visit. As Search Engine Optimization has changed, so have the ways that “spiders” seek out – and find – information. Now, more than ever, you need a blog.

1. With a blog you have the opportunity to insert key words and phrases (though these are becoming less important in searches) without “keyword stuffing” your static content.

2. Your blog creates a reason for visitors to re-visit your site over and over as your content will always be changing.

3. With more content created by your blog, you have more to promote with “backlinks” from your other web accounts such as Twitter, Facebook, LinkedIn, MySpace and more.

4. With original blog articles on your site, you have the ability to upload and share those articles on sites such as Digg or StumbleUpon, simultaneously boosting your exposure to the followers on those sites as well as creating the backlink to your site.

5. Your blog can establish you as an authority on your topic in your industry. While visitors can compare any number of slick websites along with yours, it could very well be your blog that distinguishes how knowledgeable you really are about your product or service category.

If you’re intimidated about the prospect of blogging, don’t be. You don’t have to write a tome; 300 to 500 words is standard and just fine. And, keeping your blogs short allows you to break a topic into several articles, thus keeping your website even more fresh than cramming all your knowledge into one blog post. If you’re still not sure that blogging is for you, hire a pro. bigBUZZness blogs for clients at many different price levels.

Whether you chose to dive in and start sharing your knowledge yourself or to hire a blogger to do it for you, one thing’s for certain: your website is falling behind in the cyber marketing world without a blog.

Entry filed under: Blogs and Blogging. Tags: blogging, marketing, small business.